[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cewood.cz\/kdyz-se-webova-stranka-potyka-s-nedostatecnou-navstevnosti\/#Article","mainEntityOfPage":"https:\/\/www.cewood.cz\/kdyz-se-webova-stranka-potyka-s-nedostatecnou-navstevnosti\/","headline":"Kdy\u017e se webov\u00e1 str\u00e1nka pot\u00fdk\u00e1 s nedostate\u010dnou n\u00e1v\u0161t\u011bvnost\u00ed?","name":"Kdy\u017e se webov\u00e1 str\u00e1nka pot\u00fdk\u00e1 s nedostate\u010dnou n\u00e1v\u0161t\u011bvnost\u00ed?","description":"Webov\u00e9 str\u00e1nky jsou mnohdy z\u00e1visl\u00e9 na sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edc\u00edch, zvl\u00e1\u0161t\u011b za p\u0159edpokladu, kdy je jejich prost\u0159ednictv\u00edm z\u00e1kazn\u00edk\u016fm nab\u00edzen\u00fd produkt nebo slu\u017eba. Jen\u017ee mnoho nov\u011b vznikl\u00fdch e-shop\u016f m\u00e1 velk\u00fd probl\u00e9m s n\u00e1v\u0161t\u011bvnost\u00ed. Z\u00e1kazn\u00edci je zkr\u00e1tka v nep\u0159ebern\u00e9m mno\u017estv\u00ed webov\u00fdch odkaz\u016f nemohou naj\u00edt. D\u00e1vaj\u00ed proto p\u0159ednost konkurenci, kter\u00e1 si m\u016f\u017ee dovolit investovat do...","datePublished":"2021-11-20","dateModified":"2021-11-20","author":{"@type":"Person","@id":"https:\/\/www.cewood.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.cewood.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cewood.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cewood.cz\/wp-content\/uploads\/Socialni_media_1Ufou0.png","url":"https:\/\/www.cewood.cz\/wp-content\/uploads\/Socialni_media_1Ufou0.png","height":0,"width":0},"url":"https:\/\/www.cewood.cz\/kdyz-se-webova-stranka-potyka-s-nedostatecnou-navstevnosti\/","about":["Spole\u010dnosti"],"wordCount":404,"articleBody":"   Webov\u00e9 str\u00e1nky jsou mnohdy z\u00e1visl\u00e9 na sv\u00fdch n\u00e1v\u0161t\u011bvn\u00edc\u00edch, zvl\u00e1\u0161t\u011b za p\u0159edpokladu, kdy je jejich prost\u0159ednictv\u00edm z\u00e1kazn\u00edk\u016fm nab\u00edzen\u00fd produkt nebo slu\u017eba. Jen\u017ee mnoho nov\u011b vznikl\u00fdch e-shop\u016f m\u00e1 velk\u00fd probl\u00e9m s n\u00e1v\u0161t\u011bvnost\u00ed. Z\u00e1kazn\u00edci je zkr\u00e1tka v nep\u0159ebern\u00e9m mno\u017estv\u00ed webov\u00fdch odkaz\u016f nemohou naj\u00edt. D\u00e1vaj\u00ed proto p\u0159ednost konkurenci, kter\u00e1 si m\u016f\u017ee dovolit investovat do sv\u00e9 propagace nemal\u00e9 finan\u010dn\u00ed \u010d\u00e1stky. Jak bojov\u00e1vat s konkurenc\u00ed, kdy\u017e v\u0161e stoj\u00ed proti v\u00e1m? Reklama nemus\u00ed b\u00fdt v\u017edy cenov\u011b nedostupn\u00e1, poj\u010fme si n\u011bkter\u00e9 zp\u016fsoby te\u010f p\u0159edstavit.  PPC reklama nejenom pro nov\u011b vznikl\u00e9 weby Internetov\u00e9 vyhled\u00e1va\u010de jdou na rukou d\u00e9le funguj\u00edc\u00edm a ov\u011b\u0159en\u00fdm webov\u00fdm str\u00e1nk\u00e1m, kter\u00e9 u\u017eivatel\u00e9 r\u00e1di nav\u0161t\u011bvuj\u00ed. Pro samotn\u00e9 u\u017eivatele jist\u011b vst\u0159\u00edcn\u00fd a v\u00edtan\u00fd krok, pro majitele nov\u011b vznikl\u00fdch web\u016f ov\u0161em p\u0159ek\u00e1\u017eka, kter\u00e1 m\u016f\u017ee do zna\u010dn\u00e9 m\u00edry st\u00e1t za jejich \u00fasp\u011bchem. Pomoci samoz\u0159ejm\u011b mohou soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 se z hlediska propagace pova\u017euj\u00ed za nejlep\u0161\u00ed volnu. Jen\u017ee i soci\u00e1ln\u00ed platformy se pomalu za\u010d\u00ednaj\u00ed zahlcovat reklamn\u00edm obsahem. Mnoho u\u017eivatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed u\u017e na takov\u00fd obsah m\u016f\u017ee nahl\u00ed\u017eet s jist\u00fdm odporem a opovr\u017een\u00edm. PPC reklama nab\u00edz\u00ed nen\u00e1siln\u00fd zp\u016fsob zviditeln\u011bn\u00ed, kter\u00fd m\u016f\u017ee vyu\u017e\u00edt kdokoliv. Mo\u017en\u00e1 jste si u\u017e stihli v\u0161imnout, \u017ee internetov\u00e9 vyhled\u00e1va\u010de na prvn\u00ed m\u00edsta umis\u0165uj\u00ed placenou reklamu. Ta pov\u011bt\u0161inou p\u0159esn\u011b spl\u0148uje po\u017eadavky u\u017eivatele. Jedn\u00e1 se o placenou reklamu, kdy inzerent nemus\u00ed platit za samotn\u00e9 um\u00edst\u011bn\u00ed reklamn\u00edho obsahu na internet, ale a\u017e za jednotliv\u00e9 prokliky na danou webovou str\u00e1nku. Inzerent si tedy s\u00e1m m\u016f\u017ee ur\u010dovat cenu reklamy. PPC kampa\u0148 v Liberci dok\u00e1\u017ee zac\u00edlit na t\u00ed\u017eenou skupinu u\u017eivatel\u016f a v\u00fdsledky jsou m\u011b\u0159iteln\u00e9 u\u017e do n\u011bkolika minut od spu\u0161t\u011bn\u00ed.  Kdy\u017e PPC reklama nesta\u010d\u00ed SEO v Liberci je dal\u0161\u00ed zp\u016fsob, jak zp\u0159\u00edstupnit v\u00e1\u0161 web potencion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. Jedn\u00e1 se v\u0161ak o pozvoln\u00fd \u00fa\u010dinek, co\u017e m\u016f\u017ee \u0159adu klient\u016f odradit.                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e se webov\u00e1 str\u00e1nka pot\u00fdk\u00e1 s nedostate\u010dnou n\u00e1v\u0161t\u011bvnost\u00ed?","item":"https:\/\/www.cewood.cz\/kdyz-se-webova-stranka-potyka-s-nedostatecnou-navstevnosti\/#breadcrumbitem"}]}]