[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cewood.cz\/pocatky-firmy-bata-hospodarskeho-gigantu-20-stoleti\/#Article","mainEntityOfPage":"https:\/\/www.cewood.cz\/pocatky-firmy-bata-hospodarskeho-gigantu-20-stoleti\/","headline":"Po\u010d\u00e1tky firmy BA\u0164A, hospod\u00e1\u0159sk\u00e9ho gigantu 20. stolet\u00ed","name":"Po\u010d\u00e1tky firmy BA\u0164A, hospod\u00e1\u0159sk\u00e9ho gigantu 20. stolet\u00ed","description":"Tom\u00e1\u0161 Ba\u0165a (1876-1932) byl st\u00e1r 18 let, kdy\u017e spole\u010dn\u011b se sestrou Annou (1872-1936) a bratrem Anton\u00ednem (1874-1908) ve Zl\u00edn\u011b roku 1894 zakl\u00e1daj\u00ed obuvnickou firmu „Ba\u0165a“ a za\u010d\u00ednaj\u00ed tak nev\u011bdomky ps\u00e1t historii dost mo\u017en\u00e1 nejv\u011bt\u0161\u00edho \u010ds. podniku v historii. Vstupn\u00edm vkladem jim je 800 zlat\u00fdch, kter\u00e9 zd\u011bdili po matce. Firma za\u010d\u00edn\u00e1 skromn\u011b,...","datePublished":"2020-02-27","dateModified":"2023-06-08","author":{"@type":"Person","@id":"https:\/\/www.cewood.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.cewood.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9d25b0af9840660883a67790aa4f595ddc226aa4680c4cf7bc03a25c14fcef85?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cewood.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cewood.cz\/wp-content\/uploads\/img_a371609_w4352_t1582953426.jpg","url":"https:\/\/www.cewood.cz\/wp-content\/uploads\/img_a371609_w4352_t1582953426.jpg","height":0,"width":0},"url":"https:\/\/www.cewood.cz\/pocatky-firmy-bata-hospodarskeho-gigantu-20-stoleti\/","about":["Spole\u010dnosti"],"wordCount":687,"articleBody":"Tom\u00e1\u0161 Ba\u0165a (1876-1932) byl st\u00e1r 18 let, kdy\u017e spole\u010dn\u011b se sestrou Annou (1872-1936) a bratrem Anton\u00ednem (1874-1908) ve Zl\u00edn\u011b roku 1894 zakl\u00e1daj\u00ed obuvnickou firmu „Ba\u0165a“ a za\u010d\u00ednaj\u00ed tak nev\u011bdomky ps\u00e1t historii dost mo\u017en\u00e1 nejv\u011bt\u0161\u00edho \u010ds. podniku v historii. Vstupn\u00edm vkladem jim je 800 zlat\u00fdch, kter\u00e9 zd\u011bdili po matce. Firma za\u010d\u00edn\u00e1 skromn\u011b, po roce maj\u00ed jednu dvoupatrovou budovou a v n\u00ed 50 zam\u011bstnanc\u016f. Tom\u00e1\u0161 osobn\u011b nos\u00ed vyroben\u00e9 boty v n\u016f\u0161i na trh a v\u00fdd\u011blek d\u00e1v\u00e1 do podniku, na n\u011bjak\u00e9 zisky z podnik\u00e1n\u00ed si sourozenci mus\u00ed je\u0161t\u011b po\u010dkat. \t \tV roce 1900 za\u010d\u00edn\u00e1 Ba\u0165a budovat pr\u016fmyslov\u00fd are\u00e1l, kter\u00fd postupn\u011b zabere plochu v \u0159\u00e1dech kilometr\u016f \u010dtvere\u010dn\u00edch, nyn\u00ed m\u00e1 v\u0161ak jen jednu budovu. \t \tPo roce 1905, kdy je Tom\u00e1\u0161 se skupinou koleg\u016f „na zku\u0161enou“ v USA, za\u010d\u00edn\u00e1 prvn\u00ed velk\u00fd rozmach firmy – roz\u0161i\u0159uj\u00ed are\u00e1l, st\u00e1le v\u00edce sni\u017euj\u00ed konkurenceschopnost dal\u0161\u00edch zl\u00ednsk\u00fdch \u0161evc\u016f a zav\u00e1d\u011bj\u00ed „americk\u00fd styl v\u00fdroby“ – p\u00e1sovou v\u00fdrobu. B\u011bhem 1. sv\u011btov\u00e9 v\u00e1lky vyr\u00e1b\u00ed boty pro c. a. k. arm\u00e1du a zajist\u00ed tak mimo jin\u00e9 pr\u00e1ci pro tis\u00edce mu\u017e\u016f, kte\u0159\u00ed by jinak museli na frontu.\tNa konci v\u00e1lky za den Ba\u0165a d\u00edky sv\u00fdm 4 tis\u00edc\u016fm zam\u011bstnanc\u016f vyrob\u00ed 10 tis\u00edc p\u00e1r\u016f bot. Krom samotn\u00e9 tov\u00e1rny stav\u00ed ko\u017eelu\u017eny, elektr\u00e1rnu, cihelnu a s\u00ed\u0165 prodejen. Tak\u00e9 zkupuje pozemky okolo Zl\u00edna, kde vznikaj\u00ed s\u00eddli\u0161t\u011b pro zam\u011bstnance, ony typick\u00e9 cihlov\u00e9 domky. \t \tV z\u00e1\u0159\u00ed 1923 je Tom\u00e1\u0161 Ba\u0165a zvolen starostou. O rok pozd\u011bji, 1. kv\u011btna 1924 firma Ba\u0165a po\u0159\u00e1d\u00e1 historicky prvn\u00ed „Prvom\u00e1jov\u00e9 oslavy“, tak\u017ee \u017e\u00e1dn\u00ed komunisti ale Ba\u0165a, to byl ten, kdo tuto tradici zalo\u017eil, ostatn\u011b, budouc\u00ed soudruzi od Ba\u0165\u016f p\u0159evzali i pozdrav „\u010dest pr\u00e1ci“, ano, i to m\u00e1 p\u016fvod ve Zl\u00edn\u011b. \t \tRozmach nezastavuje ani Sv\u011btov\u00e1 hospod\u00e1\u0159sk\u00e1 krize roku 1929, nam\u00edsto zdra\u017eov\u00e1n\u00ed Ba\u0165a zlev\u0148uje a\u017e o 50 %, vznik\u00e1 typ ceny zakon\u010den\u00fd 9, m\u00edsto 100,- tedy 99,- a tak podobn\u011b, mzdy sni\u017euje a\u017e po domluv\u011b se zam\u011bstnanci. Je si v\u011bdom toho, \u017ee zisk nen\u00ed v\u0161e, \u017ee je pot\u0159eba i spokojenost lidu, otev\u00edr\u00e1 tak ve Zl\u00edn\u011b modern\u00ed Obchodn\u00ed d\u016fm (dnes ji\u017e nep\u016fvodn\u00ed, zrekonstruovan\u00fd), Spole\u010densk\u00fd d\u016fm (dnes hotel Moskva) \u010di Velk\u00e9 kino a po cel\u00e9m m\u011bst\u011b jsou k vid\u011bn\u00ed panely s hesly, z nich\u017e zn\u00e1m\u00e1 jsou „co chce\u0161-m\u016f\u017ee\u0161“, „mysleme, m\u011bjme c\u00edl“ a nejzn\u00e1m\u011bj\u0161\u00ed „n\u00e1\u0161 z\u00e1kazn\u00edk – n\u00e1\u0161 p\u00e1n“. \tKapacita Zl\u00edna za\u010d\u00edn\u00e1 nab\u00fdvat maxima, Ba\u0165a koup\u00ed mo\u010d\u00e1ly okolo sousedn\u00edch Otrokovic, vysu\u0161\u00ed je a postav\u00ed zde novou m\u011bstskou \u010d\u00e1st – Ba\u0165ov, v t\u011bsn\u00e9 bl\u00edzkosti vznik\u00e1 nov\u00fd pr\u016fmyslov\u00fd are\u00e1l a leti\u0161t\u011b. \tPo\u010d\u00e1tkem 30. let je Ba\u0165a jednou z nejv\u011bt\u0161\u00edch firem sv\u011bta, jen na dan\u00edch odv\u00e1d\u00ed okolo 50 milion\u016f \u010ds. korun, konkurence zajist\u00ed nepodporov\u00e1n\u00ed v\u00fdvozu zna\u010dky Ba\u0165a, a tak firma exportuje cel\u00e9 tov\u00e1rny, pobo\u010dky m\u00e1 nap\u0159\u00edklad v Indii, Ji\u017en\u00ed i Severn\u00ed Americe a samoz\u0159ejm\u011b po cel\u00e9 Evrop\u011b. Spolu s obuvnictv\u00edm Ba\u0165a podnik\u00e1 v 35 dal\u0161\u00edch oborech. \tFirmu BA\u0164A opou\u0161t\u00edme v dob\u011b jej\u00ed nejv\u011bt\u0161\u00ed sl\u00e1vy, kter\u00e1 je dodnes ve Zl\u00edn\u011b patrn\u00e1, tak\u017ee a\u017e budete m\u00edt chu\u0165 poznat tento p\u0159\u00edb\u011bh v\u00edc, p\u0159ij\u010fte k n\u00e1m do Zl\u00edna, do „Hlavn\u00edho m\u011bsta obuvi“.  \t \t„Za v\u0161echno vd\u011b\u010d\u00edm sv\u00fdm kritik\u016fm a konkurenci, neb\u00fdt jich, nebylo by Ba\u0165ova \u00fasp\u011bchu.“ \t– T. Ba\u0165a                                                                                                                                                                                                                                                                                                                                                                                         4.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010d\u00e1tky firmy BA\u0164A, hospod\u00e1\u0159sk\u00e9ho gigantu 20. stolet\u00ed","item":"https:\/\/www.cewood.cz\/pocatky-firmy-bata-hospodarskeho-gigantu-20-stoleti\/#breadcrumbitem"}]}]